By Greg Philo
This e-book, drawing on new study performed for the united kingdom power source Centre (UKERC), examines the modern public debate on weather switch and the associated factor of power defense. It analyses the most important methods which have an effect on the formation of public attitudes and knowing in those components, whereas additionally constructing a very new strategy for analysing those procedures. The authors handle primary questions about tips to accurately tell the general public and strengthen coverage in parts of serious social significance whilst public mistrust of politicians is so common. the recent tools of attitudinal learn pioneered the following mixed with the eye to weather swap have program and resonance past the united kingdom and certainly hold international import.
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Extra info for Communicating Climate Change and Energy Security: New Methods in Understanding Audiences
Looking at three major newspapers—the Daily Mail, Independent and Mirror—the official governmental line on nuclear power as essential to climate change mitigation and the security of future energy supplies was variously reproduced, albeit in complex and often contradictory ways. Notably, the government’s rebranding of nuclear as less risky than climate change was not explicitly endorsed by any of the newspapers. However, on the subject of nuclear power as a solution to climate change mitigation, Doyle’s study shows that it was, in this era, to varying degrees of enthusiasm, accepted in the wider media environment.
2). Official sources are relied upon by the media industry because they attribute weight to new stories, but they help state actors also as this provides the opportunity for them to ‘manage’ the media, and to shape agendas. The interrelations and co-dependencies of the corporate and official world lead to a cementing of solidarity and frequent coincidence of interests, hence the information disseminated widely to the public is driven by the perspectives of the powerful—or the elite—in society. Discourse analysts (Fiske 1987; van Dijk 1998, 2000; Fairclough 2001, 2003) similarly see dominant discourse—broadly defined as collective statements or representations that emanate from specific groups in society—as rooted in power and social interests.
The privately owned press tend to have their own distinctive agendas that have a limiting effect on the range of arguments and perspectives that appear within them. As discussed in the previous chapter, although the media are responsive to political shifts, and reliant on political players as sources of information, reporting is driven by these ideological positions. In other words, while political preferences are a key aspect of these positions, they do not uniformly dictate the perspectives taken on any given policy or subject.