By F. Paul Pacult
The untold tale of the world's ideal bourbon and the family members that made it #1
American nonetheless Life tells the intertwined precise tales of America's favourite whiskey and the kin dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with revenues of over 5 million circumstances in line with yr. no longer an afternoon has handed within the 207 years of Jim Beam's life whilst a Beam loved one has no longer been grasp distiller. devoted to caliber, and devoted to the family members legacy, the Beams have shepherded their relatively American spirit to the pinnacle in their undefined. And they've performed it in an beset by means of demanding situations, from govt rules and prohibition, to altering purchaser tastes, to fierce new worldwide pageant. by way of making a model of exceptional caliber and consistency, and through tying the good fortune in their product with the great identify of the relations, the Beams have validated a long-lasting legacy as might be one of many maximum kinfolk enterprise dynasties in American historical past. not only an easy background of "America's local spirit" (so named through an act of Congress in 1964) or an easy family members background, American nonetheless lifestyles is a narrative of commercial luck in keeping with caliber and a spotlight to element, consistent innovation, progressive branding and advertisements, and edition to the company environment.
F. Paul Pacult (Walkill, big apple) is famous across the world as his generation's such a lot finished and revered authority on beverage alcohol. He has written for plenty of magazines, together with Playboy, Wine and Spirits, gourmet, Whisky, Drink, Men's magazine, Cheers, nation lodges, trip and relaxation, Bon Appetit, Decanter, and Food and Wine. between his many accomplishments, he has hosted and coproduced syndicated talk-radio courses and served because the fundamental professional on whiskey, beer, and wine for the historical past Channel documentary America beverages: background in a Glass.
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Additional info for American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon
Sometimes the grapes are hung from rafters during the winter to concentrate the juice. The 62 PA R T 2 : W I N E A N D O T H E R D R I N K S finished wine has a flavour of quinces. Macvin is an apéritif wine, which is fairly similar to white port, and is fortified with local eau-de-vie-de-marc and flavoured with ingredients such as coriander and cinnamon. It is best served chilled and is also nice with ice. Savoie Savoie is situated between Lyon and Geneva. The area is noted for its still and sparkling white wine.
Argentina All manner of wines are produced and in huge quantities. Mendoza is the biggest and best region. Other good locations are San Juan, Río Negro, La Rioja and Juyjuy, part of Salta and Catamarca. Cabernet Sauvignon, Malbec, Merlot, Pinot Noir, Tempranillo and Syrah are the red wine grapes and the Riesling, Sauvignon Blanc and Pinot Blanc are used to make white wine. There are also sparkling wines, including one marketed as Champania ‘M. Chandon’. Australia Produces excellent, good-value wines in a wide range of styles, sometimes blending two or more grape varieties to great advantage.
Vins doux naturels These are sweet wines that have had their fermentation muted by the addition of alcohol to retain their natural sweetness. The final alcoholic strength is about 17 per cent by volume. A well-known example is Muscat de Beaumes-de-Venise. Fortified wines Fortified wines (known as liqueur wines in the EU), such as sherry, port and Madeira, are those that have been strengthened by the addition of alcohol, usually a grape spirit. Aromatised wines These are flavoured and usually fortified.